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Posted on Thursday, May 27, 2004 - 7:12 pm:
Is this on a playground sign? I was not here for the original critique. How do the top two .org's fit in? I like the middle right decal. You could put the child from the bottom right in the middle right version. I prefer the dark green in the decal. Too many kids on the letters. Can you pick one or two letters? It is a lot to look at. The trees are also distracting. I would limit their use also. The renderings are jagged. I'd output them better. Andrew
i was not here for the original posting either, so i am not quite sure what this is for, etc. I agree with Andrew's comments. In my opinnion, the middle one on the right is the only one that is a strong mark. The other ones need a lot of simplification and in general look unprofessional.
If it's to solicit money, I think perhaps you need something a bit more formal/refined. A more abstract mark. Then back up the mark with plenty of photos of happy children in the rest of the marketing materials.
Formal/refined...for a playground? Yes, one of the primary uses will be to solicit funds, but how do you make the leap to formal?
i don't know if formal is the right word -- professional and refined might be a better way to explain the direction you should take. for example, http://www.thechildrenshospital.org/index.cfm . . . The Children's Hospital logo is playful, yet professional.
What I would guess Darrel is alluding to, is that you are not trying to attract children (playful), you are trying to appeal to financial contributors (formal/professional). Whenever I contribute money to a cause (other than buying candybars from my neighbors children), I need to feel confident that the money is going to an organization that knows money and how to use it. This almost calls for a banklike look. Represent children/playgrounds, yes, but the purpose of this mark seems to be to promote contribution. Consider stability, professionalism, generocity and community first, then take a stab at the children/playgrounds. Technically, these marks look like very rough computer generated illustrations. Is that intentional? It doesn't seem appropriate IMO. Aloha! Scott
First pass on a (gasp) pc. Thanks...you've identified the mark. Further suggestions?
This is the largest playground foundation in the world. http://www.kaboom.org/ Why does their logo work so well?
For starters, the success of a business is not a derivative of a great logo. I have seen many businesses with excellent visual identities fail; likewise, I have seen businesses with substandard identities succeed. Frankly, I highly doubt that Kaboom's logo is what has driven their success, it looks to me like a mediocre concept that is poorly executed. The tag line, however, is excellent, which leads me to believe that there might be some very talented marketing heads behind this success. Having said everything I've said, I have never had a project like this, thus, I've never done sufficient research; therefore, I may be speaking completely out of ignorance to how these foundations run. Aloha! Scott
Well Kaboom is a sound and a visual explosion. I dont really like their logo personally. It's very generic. But kids could care less about the formal aspects of logos. I think it all depends on your audience, which I know nothing of. I was critiquing your logo on ways to improve it really. It's in a roughstage right now i think. Andrew
I think it all depends on your audience, which I know nothing of. That
some good stuff going on there. Its not a logo though. Its a poster. Play with loops and rings and get crazy a bit. Thes sketches blow, but maybe they will be helpful to you. Andrew
Eureka! The 'F' in fernbank, ahhh, the possiblilties
"Formal/refined...for a playground? Yes, one of the primary uses will be to solicit funds, but how do you make the leap to formal?" Because you're asking for money. The first marks appeared to be targetted at kids. I assume you're asking money from adults. Perhaps 'formal' was the wrong term...maybe more 'adult' is what I'm going for. It can still be (and probably should be) fun, but it shouldn't be childish. Now that I've read the rest of the threads, I see others have said that better than I had. ;o) " Why does their logo work so well?" I don't think it does. It's fairly generic. The name is interesting, but, again, kind of vague. A good logo isn't always necessary if they have a good product, of course. Anyways, think 'fundraiser' more than 'playground'. It's first and foremost a fundraiser FOR a playground. "What about the simplicity here: " That's better, but still much more of an illustration than a logo. You need to distill that down much more. Consider sun, slide, flower. Try and combine those in more abstract/simplified forms. Also, you don't need to use kids handwriting. Too obvious. ;o) Finally, consider concepts like 'growth', 'nurture', 'empower', etc.
> This will be used for website, fundraising, community awareness.
> Thank you. Good eye!
> Reproduction in different medias is a concern. What would you suggest?
> I see, very clean and subtle. Okay. Let me wrestle with this again
> Good suggestions. Would you mind showing me what concepts like > 'growth', 'nurture', 'empower', etc. look like in a logo? None come > to mind.
I was thinking about your problem last night and a direction came to mind that you might want to explore
> Show older style equipment, campbell kids circa 1940's style, dog and > what else evokes childhood past?
" 'growth', 'nurture', 'empower', etc. look like in a logo? None come > to mind." Brainstorm! For growth...flowers, plants, reaching, scaling, stretching, tall, birds-eye-view, Nurture...mothers, nests, arms, hugs, groups, embracing, snug, etc. Just start throwing words out on paper. Try to write 100 different words that could be associated with playgrounds. Chance are, when finished, 95 of those concepts will be useless, but it's those 5 good ones you are looking for... I'll start...sand, shovel, kids, diapers, sandbox, slide, swing, play, fun, laughter, sky, birds, breeze, trees, leaves, plants, climbing, teamwork, friends, parents, strollers, smiles.........
> generations fondly gazing on each other, water/fountains, blossoms, > hugs, bottle feeding, games, laughter, Rockwell, humor, boost, thumbs > up...got it? Think so! Thanks.
Just had to share
The second illustration is very cool. The type around it is loud and distracting though. That one girl is balancing on one foot, yet she is trying to help the boy in front of her! There is good balance in the girl with the golka dots. She seems safe, but the dude with the red pants seems like a flailer, and might kick the girl on the ground in the backswing. Maybe get rid of the radiation in the sun. Andrew
Wow! Where did that come from? This is quite a shift in direction. Aesthetically, I would suggest starting with removing all of the boxes and borders
'Consider stability, professionalism, generocity and community first, then take a stab at the children/playgrounds. ' This is the first consideration
Thank God I am not designing for this type of demongraphic. I suppose it could be very challenging, but no thanks. Oh , I almost forgot this a for critique. Well I think Andrews Baker's post are the nicest.
"'Consider stability, professionalism, generocity and community first, then take a stab at the children/playgrounds. ' This is the first consideration" Terrific first consideration. It now looks like you are trying to solicit corporate sponsorship rather than just get all the parents to donate a few bucks here and there. I'm wondering, will this logo just be used for the fundraising aspect of the project, or will it also carry on -perhaps as signage on the finished playground? If the later, I'd like to see you incorporate some for the playfulness of your earlier designs with this recent go-a-round. Maybe it's something as simple as the fern looking like it was drawn by a child using finger paints. Or maybe instead of a fern the icon could be a swing (or other such item) What is most important for this project "Fernbank" or "playground"? Good work, keep going.