New to Typophile? Accounts are free, and easy to set up.
The Sleep Store
Posted by Tom Cannon in
17 Jul 2004 — 10:32am
17 Jul 2004 — 10:32am
I need a critique on this type, or more specifically the "R-E". Any help would be appreciated!
User login
Support our Sponsors
17 Jul 2004 — 12:19pm
Wow, Tom
18 Jul 2004 — 6:59am
1
The O has its opening towards south-west. Have you tried north-east, thus making the normal icon of the moon?
2
What is The Sleep Store?
3
How come the place where the curve meets the stem in P (and R) is relatively thick, compared to the same place in T and E?
4
I would reduce the space between the words a hair.
5
Like Scott: the R gets a lot of attention ... it shoudn't.
6
BTW, a nice mark!
--
Soren O
19 Jul 2004 — 5:28pm
The Sleep Store's goal is simple: create products that help you sleep. They sell them to hospitals and other outlets.
I have tried to adjust the logo according to the great advice I received. Let me know if my new "R" is successful as well as my spacing etc.
19 Jul 2004 — 5:30pm
19 Jul 2004 — 8:17pm
I dont think the moon on the bottom layout works because it looks like a "c".
19 Jul 2004 — 9:00pm
Hi Tom
at first look i think you have a problem with the top of your P and R, is too thick, and i agree that the O should be the first one.
also, the bottom of your Es are too long, and the H is too wide for me.
nice anyway
CG
19 Jul 2004 — 9:14pm
tom, i agree, that the bottom one looks like a C -- perhaps you could rotate it a bit more? like this . . .
i think either direction for the moon shape would work, though. Also, i am not a type expert, but it seems as though you either need to make the P curve at the bottom a little thicker or the R curve a little thinner:
here is what i mean about the moon rotated and the R thinner.
I also agree the bottom of the E is too long. Of course, this is all nit-picking refinement stuff --great logo.
19 Jul 2004 — 9:22pm
oops forgot to upload the example.
19 Jul 2004 — 9:25pm
uh, i mean . . .
19 Jul 2004 — 11:41pm
Sally -- somehow I think that your moon pointing south-east, as well as Tom's first moon pointing south-west, don't work due to ... well, astronomy. You don't see the moon that way on our hemisphere, do you? Anyway, I think that north-east has most 'universalilty'. (Red Crescent -- the non-christian equivalent to Red Cross has its opening pointing east).
I don't see a problem misreading O for C ... having read 'THE' and 'SLEEP' I'm sure noone would go on 'STCRE' ...
You still need to adjust the upper stem/curve joints in P and R.
I would prefer a normal leg to R ... considering its position right next to the pun.
I agree with those that say the E is too broad ... the more 'dull' the other letters are, the more interesting the moon!
--
Soren O
19 Jul 2004 — 11:55pm
in my opinon, the direction of the moon doesn't need to be taken so literally . . . it looks better and reads more fluently with it facing in a direction that is not "realistic." i think the readability is more important than the astrological correctness.
20 Jul 2004 — 10:12am
OK, I'll bite and say, "northwest?" But I do not even play a graphic designer on TV.
20 Jul 2004 — 10:55am
Why blue?
Why is the moon blue, with black spots on it?
IMPO I feel like the moon is being forced into a letter that should really be a C.
Have you tried white type on a Black/Navy Background?
I am not getting to much comfort out of the typeface. I feel like it is a little sharp for my bed.
3 Aug 2004 — 12:01am
I have many other concept. If you want contact with me.
.
.
raj_542@hotmail.com
3 Aug 2004 — 5:01am
Please tell us about the two concepts.
Are they the answer to a problem? What is the problem?
--
Soren O
3 Aug 2004 — 6:27am
He is just spamming, I think...and he doesn't know about the Board post error
3 Aug 2004 — 7:04am
Discover, What?, Horses and Rectangles? Hmmm pretty F***ing interesting if you ask me.
3 Aug 2004 — 7:30am
I used to like this hotel until I discovered a horse floating in through the window.
3 Aug 2004 — 12:39pm
I think he is trying too hard to make an H and L into a hotel, and the horses feet and mane need some work.
5 Aug 2004 — 5:04pm
[quote]I used to like this hotel until I discovered a horse floating in through the window.[/quote]
That's what shopping for a bargain rate on Priceline will get you