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Mr J Hoefler clearly does not approve, however the typographic community has standards to uphold. I do not know if we are able to meet them, but try we must. Tradition in typography is important.
And who can forget last year's hoax we played on the Typophile community:
We had really hoped to do something big this year, and planned to, but unfortunately we had other, more pressing matters which got in the way: http://twitter.com/Typophile/status/1434452908