Do you see a problem with the slogan “Live like you mean it”?

Isn’t Wisconsin a little too relaxing for that slogan? I guess there are some rough parts of Milwaukee, but other than that…

As for the logo, it’s too busy. And I have no clue what is going on with that weird flourish on the W.

Wisconsin? Live like you mean it?

Wow. Never would have crossed my mind.

Maybe, "Live like your ancestors", or "Live like you would like to live if you didn't have to work at a non-agricultural job".

Or they should just go all the way:

"Wisconsin. The home of the Green Bay Packers."

They stole my idea of the V treatment .. lol :)

Logo-wise I think the color choice is awful. It's like a youthful logo that is meant to appeal to a geriatric audience. And what's with the dot after a (lowercase) slogan ?

It is however memorable. So one may argue they have achieved one of their rebranding goals.

Hey, Dan Gayle!

Wisconsin has better Limburger cheese than is made in Minnesota. The house beer at our place is from Wisconsin: Huber Bock. The rolling hills of Wisconsin and Wisconsin's Mississippi bluffs are wonderful.

Keep in mind that I work for the Minnesota Historical Society.

& without the Dakotas I'm not sure where I'd go on my April bird-watching trip.

Our new state slogan: "Live Life Like You're Between the Dakotas and Wisconsin."

powers

I have to agree that the message conveyed by the mark is mixed. The colors are...static to say the least, but the typeface, it's treatment, and cartwheeling guy convey motion. The placement of the tagline seems arbitrary and the content ('live like you mean it') doesn't seem to mesh with most people's idea of Wisconsin - even if it hadn't been used before by others.

That being said - the colors aren't bad for a mark regarding Wisconsin, just for use in THIS mark regarding Wisconsin.

This whole thing looks rather rushed to me.

James, those are understatements.

hhp

From a typographer’s point of view I can only say: that logotype is just a botch. Poor country.