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I just found this forum and boy am I lovin it. I'm glad I'm not the only branding nut out there. I will probably utilize this board some as I am kinda an island to myself at my job and don't really get much extra creative input. Anyway - here is one that I just wrapped up - I just want to get some feedback on it.
The company sells a couple of very specific software suites (ComputerEase - an accounting software and LaserFiche - a document management software) does networking, and sells some hardware. They came with more of a blaze orange color in their design history and a logo that was pretty dated.
I wanted to subtly enforce the idea of a computer screen through the shapes in that particular font. I also wanted the logo to show support and partnership (the m and v were a bonus) as they move into a consultancy role. We also use that shape repetitively on some pieces as a pattern (see folder) and some broad solids of the orange and blue.
Looking forward to comments/criticisms/snide remarks etc...
I will try and post some of the other items later that go with this identity