Jason Arber hates all these type designers

Zara Evens's picture

In the following article, Jason Arber of Computer Arts says:

http://www.computerarts.co.uk/in_depth/Opinion/typographic_overload

Let’s draw a line in the sand and send a message to these evil purveyors of type, telling them that we have enough fonts, thank you very much, and perhaps they could do something really useful, like invent new colours or wear funny hats. In time, and with enough re-training, these poor creatures could become normal members of society.

… No longer will they have to suck the ends of their pencils, staring into the middle distance, trying to come up with a catchy name for their fonts that hasn’t been used before. Bello? C’mon, pal, you can do better than that. Chevin? My grandmother could think of a better name than this bizarre contraction of Chav and Kevin. Ultura? Refracta? Now you’re just making words up.

Talk amongst yourselves.

Comments

Typedog's picture

He makes sense.
Does there need to
another Garamond?

Guerrizmo+Design
No man is an island unto himself_John Donne

Ricardo Cordoba's picture

To paraphrase James Montalbano, let's stop writing new poems and new songs, too. I say, who needs more? Enough is enough. Nothin' new under the sun. Bah, humbug!

Corey Holms's picture

It feels to me like a wind up.
But either way - one mans trash is another's treasure, and all that.

Ray Larabie's picture

He's spot on about font naming.

Miss Tiffany's picture

He's just jealous.

Mark Simonson's picture

If all type designers retire, forging documents will become much easier in the future.

Seriously, I don't think he's serious. No one is forcing people to buy and use new fonts.

Arbernaut's picture

Only just discovered this four year old post. And just for the record, I wasn't being entirely serious in my article for Computer Arts, which is hopefully obvious from the tone. I love type, love type designers, and have even designed around forty commercially available fonts that used to be sold through Atomic Type.

Still, it was fun discovering this little conversation!

J

hrant's picture

Glad to hear you're not a Vignelli.

hhp

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