In the following article, Jason Arber of Computer Arts says:

http://www.computerarts.co.uk/in_depth/Opinion/typographic_overload

Let’s draw a line in the sand and send a message to these evil purveyors of type, telling them that we have enough fonts, thank you very much, and perhaps they could do something really useful, like invent new colours or wear funny hats. In time, and with enough re-training, these poor creatures could become normal members of society.

… No longer will they have to suck the ends of their pencils, staring into the middle distance, trying to come up with a catchy name for their fonts that hasn’t been used before. Bello? C’mon, pal, you can do better than that. Chevin? My grandmother could think of a better name than this bizarre contraction of Chav and Kevin. Ultura? Refracta? Now you’re just making words up.

Talk amongst yourselves.