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I'm looking to invest in a good friendly text face to have in my aresonal for when I jump in to my professional career but I'm not privy to much general discussion about text faces.. so I have some questions.
1. good friendly text face
2. what's the 'helvetica' of text faces? is there any single text face that you see everywhere??
3. what about a sans??
4. what's Jost Hochuli's 'Detail in Typography' set in?