Logo needs REAL help

illustarellite's picture

Hello friends

I am trying to learn as much as possible about logo design... it is really interesting

this is my first logo, give me your thoughts

first... what do you think of the idea? ok? good?... or under average?

then, the font... I always find a huge problem when it comes to fonts

it is something experimental... so feel free to say anything might help me to improve
my learning process

thanks in advance

there are new designs in the second folder... have a look plz

dotmanagement.pdf465.3 KB
dot management 2.pdf120.07 KB
dot management 3.pdf604.61 KB
illix's picture


You could play with the eye/perception and in this way create a visual reflection – linking with the ability to manage.

Using this above, or not... but the o in Dot is also a 'dot'. But I'm sure you've seen that.

Which do U want to emphasise? ability to manage or the unique name 'Dot'?

peter_b's picture


Of all those logos, the third one down appeals to me the most, but I think you probably need to keep going with it and develop it more.

Also is it me or is the O in dot doing odd things? And I think you need to tighten up the space between the first a and the first n in management.

illix's picture


it is intersting to know that the size/distance of a space between items is what makes our brains group them together.
Again this could be used to reflect the ability to manage 'things'.
I'm very fascinated by perception. The eye sees, but it transmits different information to the brain. One kind of information is the info about size, shape, colour and alike. The other is orientation, where it's placed and it's position in relation to other objects.
That's is why illusions confuses us.

natalie_F's picture

I think you're onto something with the first logo. However you need to work on the placement of the dots within the letters - on screen the center of the o looks off-center and the dot of the t looks a bit wonky (yep, that's a technical term!). I would suggest using a dot in the center of the d as well to see how that looks.

illustarellite's picture


love your nickname... it plays with perception.. also reminds me of mine ;)

about the 0 in dot.... I tried to take advantage but I gave up...

visual perception... a good way to start again... I think this may bring some thoughts.... ok one thing i have to ask about.... what is the link between perception & managing? do you mean that a good perception leads to god managing?

for the logos i did... all of them deals with the name of dot... now i will work on the other side youve mentioned... management

aha aha... now i get you ... you mean the ability to connect dots for example = the ability to manage and understand.....

thanks for the precious advices ... this is what i had in college ' cognition '... thanks alot you have been really helpful


which one is the third down? i should add numbers....sorry

sure... i will work on it & show you the results

also i will try to work on the O .......... thnx alot

illix's picture

Yes, yes. You got it. To manage. To show that the company totally manage what they do... by totally manage their logo. illix it is : )

illustarellite's picture

I did some new designs

tried to use the O as you all mentioned

and the perception...

So? what do u think ?

illix's picture

What does the company do? What kind of feeling do you want it to have?

illix's picture

I'm looking at it now, but needs to know the kind of business in order to give you constructive feedback ; )

illix's picture

I've done 'some thoughts'... you can use them if U like. I think the dot-thing sld be a subtle thing, not in the face of the viewer. More like a ahhhh---now I get it... thing. After all if it was my company I'd prefer to show that I'm good at managing. And U have to decide if the logo exist with or without the whole company name. If it with the whole name always – then U cld take advantage and create a very sophisticated logo, bacause the name will then explain the 'squiggle'.
I'll try to link to my doc... let's see.... doty.jpg

illix's picture

Does my doc show when U click on it?
I read the guide, I don't understand how to link to a file I've got on my 'puter'?? double square bracket... and then what, with the name inside...? but how can that be enough to link to the work?

paragraph's picture

I thought that these two were the most promising:

illustarellite's picture

it provides general management services for other companies... & the feeling is ... umm..
i would like it to be simple, a little trick in the name.. but also formal and all business.

and yes ... i wish it would be more subtle

I open youe decument... i can see the first 4 design but i think something is missing in the last 4 ideas because they look the same.... i think something is missing.
yes i get you when u say putting the name of the company will allow the logo to be more subtle...

thnx illix

heheh... i dont know how to add an image!!

illustarellite's picture


which one would you choose from the 2 ?

& what about the font?

apankrat's picture

illix's sketches got me thinking - have you considered something like ".management" or stylizing 'g' into a couple of dots ?

illix's picture

here it is.
I'll explain short..

illix's picture

top right:
the grey-dot-name has same colour as the background bar, therefore belongs/has a relationship with it. The bar bar is curved (here only in one end) and it could be understood as being a 'slice' of a massive dot.

Black bar with grey name:
was an earlier stage. And experimenting with the dot, as a dot only. And a thought that missing letters rarely is an obstical in reading, one often 'fill in' the missing parts in order to make up a meaning.

Black dot:
just as it is, using same process as above.

Next 3:
Playing with the negative space in the d. And funny enough.. placed behind it, and moved a bit - it's an door opening inwards for the viewer. A nice welcome I thought, maybe not appropriate... U know.

Last 4:
the grey ink-dot could on all items produced be placed at a different position. The Biz card might have the dot below the name, the letterhead above, the comp-slip behind it and so on... managing the dot in reality. I made it 'ink-like' to create a contrast to the typed out name, to add life and emotion/excitement.

: ) roger over

Artful As's picture

No. 4 from the original post has the most potential. What if you tried some different fonts, maybe gave all caps a shot? You could easily use the 'dot' of the O to make it a 2-color design.

paragraph's picture

Yep, try different fonts and colour combinations. The first one is clearer, the second one more fun. The 'back to front' t worries me a bit, though. How about something like this:

illix's picture

Now that is nice! The dot is now truly a dot. It's gentle on the eye and it has a 'stop effect'. Nice one Mr. Paragraph.

illustarellite's picture

epsilicon :

yes.... I am thinking about them now


Sure I will use the .management .... It will look great in the business card, Bag & letterhead. brilliant

I like the 4th one ( bnack dot) ....... so simple, creative at the same time

Artful as :

Umm .... thank you... I will try different fonts & all Caps

Paragraph :
Thanks!! the first one is just great... simple effective trick !!

Thank you alot guys... you all have been a great help....

Ratbaggy's picture

management of dots

Paul Ducco
Graphic Designer
Short Film Festival

illustarellite's picture

Ratbaggy :


Ratbaggy's picture

so how would/does one manage dots?

sounds fun.

Paul Ducco
Graphic Designer
Short Film Festival

litera's picture

Why didn't you try epsilons suggestion, to change "g" into two dots. I think it may be the best one. and above it you could also position the word dot so that o becomes a dot and creates a three dot pattern vertically with that double dot g.

Worth a try?

#4 in the second batch may be the strongest one but it doesn't look that professional to my eyes. Probably because of the typography choice. Probably. I would use lighter weight, but lighter weights wouldn't work with this kind of mark.
Robert Koritnik

illustarellite's picture


Sounds real fun........ anything of dots would be
fantastic right, but dot something is not :P

litera :

while i am having my white icing krispy kreme doughnut... I thought, let me try

actually typography is the hardest part ever.... i am always in trouble when it comes to it..... help?

litera's picture

If you're trying to go with dotted G, go with geometric type like Avantgarde, Avenir, Lubalin, Futura, ... It will make things easier on you. Shapes won't look odd because they are rounded already.
Robert Koritnik

illustarellite's picture


Time to ARTFUL AS advice

Different fonts....... I was surprised how does changing the font change the whole thing!!

can u all have a look plz?

litera :

yes.... thnx... I made some designs with the 3 dots idea...

personally i prefer 7 & 1

P.S : dont mind what is on the right :P

paragraph's picture


illustarellite's picture


i added it to the first post as pdf

litera's picture

I don't think that any of these actually work... Most of them are too busy to me. I was more looking into simplifying it than overcomplicating. I had something like this in mind (I know it's always bad to show what you think, but here I had to do it. YOu can use it anyway you want it if you like it)

Now looking at this image I can see that the last "dot" should have it's shape tweaked, because it doesn't look the same to the first two. Visual perception. :) Anyway. It's a mockup and it should be treated that way too.
Robert Koritnik

apankrat's picture

It's probably too late, but how is this for a mark:

illustarellite's picture


thnx alot......... you'r right.. alot was going on... i didnt realize that i was using the logo with hidden O while working on the 3 dots :)

So simple.....and clever


It is not late at all....
This mark makes me want to stare at it for a while.... it feels that there is something happening to the dot in the middle... right?
I love it too.....thnx


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