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Hi, first of all, thanks to everyone for all the wisdom that can be gleaned from these forums. Secondly, I'll admit that I am lurker, nor a professional designer--however I hope that you all may be willing to help me with some ideas.
I have recently taken over the responsibility to re-design the (currently awful) website for a small local nature shop. The store caters to an environmentally concious, generally older upper-middle class, loyal and friendly clientele. They sell bird seed, feeders, etc. as well as field guides, binoculars, and the like. They pride themselves on their friendly, expert service and environmental responsibility.
I'm trying to decide on a typeface for their logo heading that is elegant, warm, and "natural" feeling. So far I'm thinking perhaps something like Paradigm or Brighton. Any other suggestions? I love Beorcana too, but it's a bit too "hard" for what I'm after.
I would also very much appreciate suggestions for matching text and heading typefaces for the newsletter that will be on my to-do list once the website's up and running.