View the Real Mad Men (circa 1962)

nancy sharon collins's picture

Premier the digitally converted 1962 slide show and reel-to-reel tape production commissioned by the Ad Club of New Orleans:

http://www.vimeo.com/2936899

Art Director and Designers Association (ADDA chartered in 1961) became AIGA New Orleans (chartered in 1998.)

Comments

Mark Simonson's picture

Cool!

(Hey, I think I spotted the original Filmotype Ginger a little ways in on a poster design.)

Bonobo's picture

First I thought "what kind of a clock that may be?", then I realized that the image is mirrored ;-)

Mark Simonson's picture

I also spotted Glenlake (ad with the headline "CHANGE -- INGREDIENT OF PROGRESS").

I did a double, and then a triple take when I saw this slide:

1. It looks like a White Stripes CD cover.

2. The gizmo in the guy's hand is a Scaleograph, an aid for sizing photos and art that was commonplace before computers made their way into design studios.

3. According to the narrator, the guy in the photo, New Orleans designer Bob Brandt, invented it.

I still have one of these hanging in my office for sentimental reasons. Sure enough, in small print it says: MFD. BY THE BRANDT CORP., NEW ORLEANS, LA.

nancy sharon collins's picture

Hi,

>(Hey, I think I spotted the original Filmotype Ginger a little ways in on a poster design.) WHAT IS/WAS FILOTYPE?

>First I thought “what kind of a clock that may be?”, then I realized that the image is mirrored ;-) NO, THIS WAS NOT DONE IN A MIRROR, EACH CHARACTER WAS STRUNG FROM THE CEILING WITH FISHING LINE, I VISIT PERIODICALLY WITH DON SMITH WHO PRODUCED THIS AND 2 VISITS AGO HE TOLD ME HOW HE DID THIS SHOT. THIS WAS ORIGINALLY A 35MM SLIDE SHOW WITH SYNCED REEL-TO-REEL AUDIO TAPE. EACH SLIDE WAS ADVANCED (BY HAND WITH THE SLIDE PROJECTOR "CLICKER") ACCORDING TO A SCRIPT WHICH I HAVE. THIS WAS PRODUCED IN 1962.

THE AUDIO WAS CONSERVED THEN CONVERTED TO DIGITAL BY SETH WINNER STUDIO IN LONG ISLAND AND THE 140, 35MM SLIDES WERE SCANNED HERE. EACH FILE IS ABOUT 80M BECAUSE, SOMEDAY, WE'D LOVE TO CREATE A BOOK.

>MARK, I REMEBER THE GIZMO, TOO. I'M SURE I BROKE THE ONE I USED BACK IN THE LATE 70s.

dezcom's picture

I still have a Scaleograph somewhere in my basement. Mine is orange translucent plastic, though.

ChrisL

Mark Simonson's picture

Hi Nancy,

I think Bonobo meant that the image you posted above is flopped (backwards). It's correctly oriented in the slide show video.

Anyway, Filmotype was a headline setting machine that was popular in art studios in the late fifties through the sixties. I and some others have been reviving Filmotype typefaces over the last year or so.

http://www.filmotype.com/

Thanks so much for posting the video. I really enjoyed it.

nancy sharon collins's picture

Hi Mark,

I have the original one-line specimen Photo-Lettering book and lived by it way back when. I still think its organization is brilliant, by style. Its such a good way to learn to recognize type too.

For a while I would take Bob Rose out to lunches hoping to get the masters from him but he kept making noises about expecting a million bucks compensation for letting it go. Eventually the smart kids at House Industries got the collection.

I love that you'all are converting other Filmtype typefaces.

Syndicate content Syndicate content