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Hello, my fellow typophiles.
I would like to invite you guys to have your say on a new rebranding.
A couple of days, I happened to stumble upon the rebranding news about Beijing Television, the capital city television station in China. Shown below is the new logo:
Here is what the BTV says about its new logo in a press release:
"...the new logo consists of acronym of Beijing Television as major design elements. Clear, minimalistic, it conveys a more modern and international look. In color palette are red color of the forbidden city wall and white of Han white jades. The two colors are solemn, modern and international, blend seamlessly with the television station." Really, blurbs.
And the new logo looks like this at BTV's website: