New to Typophile? Accounts are free, and easy to set up.
I was in the supermarket last week and had the chance to take a photo of the new PEPSI logo side-by-side with the old version (see attachment).
Do you feel it's a successful redesign? If you had to grade it, would would you give it?
I've read reviews of this new logo on other websites and to my surprise I found that many people didn't like the change. For those who are wondering, the PEPSI circle is supposed to be a smirk (or smile face). There are two other PEPSI products that have similar circles, meant to express a smile, to a varying degree.
In my opinion, I love the new sans-serif geometric typeface in all lower case. I think it's forward-thinking. Does anyone know what font that is? The salient feature is that lowercase "e."
My score: A
|Pepsi logo.jpg||374.36 KB|