Just toying around

pablohoney77's picture

okay, so i'm trying to put together a portfolio and i've only tried my hand at a couple of logos. The first, Tessa B's, i rather like, but i think it needs a bit more polish. The second, ShoeBox, is really rough. I pretty much swiped the design idea from the Beatles. Is it even worth salvaging? showcasing? anyhow, i thought i'd just see if i got any response here. thnx for any help you can give me.

Tessa B logo.SWF (4.3 k)


Shoebox logo.SWF (2.8 k)


andrew_baker's picture

Shoeboxtoo i see. What is the too for?

The S, O, and B you should weight thicker.

Fix the counters on the B.

Shoe has a lot of white space. I'd open up Boxtoo
which is pretty tight.

Tracing over the logo always helps me to get rid of inconsistencies.

I'd put a "polished" shoebox in my 'folio.
Good stuff.


pablohoney77's picture

hey thanks, andrew. i was startin to think i was just gonna be overlooked.
Shoeboxtoo - it's a second location and rather than be ShoeBox 2, they opted for Too. I don't know why they need the too in the name at all, but that's their thing.
thnx again for yer help. anyone else have suggestions?

pablohoney77's picture

hey thnx brian, 'preciate yer help

Is the curl above the face meant to resemble hair?
yeah it is. i guess i don't have it quite right if it's not obvious.

i think the bullet and the lining up were input from my client, but i can do whatever i want for my own purposes.

Something I think strong logos have is an overall sense of moving to the right

hmmm, i'm not sure how i could fix that for Tessa

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