Non-profit logo needs some Crit

jasonh's picture

I'm looking for some general (or specific) comments/crit on this logo design. Fire away!

Logo file here

AttachmentSize
pebble2.jpg38.9 KB
apankrat's picture

Looks too generic and quite forgettable to me. Also kind of close to Brother, Berthier or Pingdom logos depending which industry you are closer to.

jasonh's picture

Thanks for the comment and the examples epsilicon. The company is not in an industry close to those examples you gave, aside from the fact that it will have a web presence. I have some more sketches I'll mock-up and post soon. Any suggestions for what would make the logo more unique and or memorable? color? style? Or were you thinking more - scrap it and head in a whole new direction?

-j

Ratbaggy's picture

what does the organisation actually do? as has been stated it's pretty generic.

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Paul Ducco
Graphic Design Melbourne
Short Film Festival

jasonh's picture

The org is a web-based non-profit that support artists.

I liked the round shapes of the version I have. It feels friendly and young. The site has a lot of young artists on it so it needs to feel: welcoming, young, friendly, and possibly something else that gives it an edge.

Here is another attempt:
New version here

jasonh's picture

I'm new here and just figured out how to do inline graphic posts so here are the two versions I've uploaded so far in addition to some extras. Again thanks for your input and crit.





Dris's picture

The fourth one really doesnt do it for me.
2nd one would seem to be the best, but it still isn't too memorable.

bemerx25's picture

#4 in this latest round is perhaps the closest in encapsulating the concept of "pebble" in form - but how does this tie into supporting artists? Your designs seem to be lacking concept - what's the key idea that you want to communicate? Why does the org call themselves "pebble"? Put more conceptual thinking behind the design. As others have stated previously, these designs seem pretty generic.

jasonh's picture

Pebble helps artists through lots of tiny donations. So a lot of tiny things are adding up to help a larger need for each artist. I agree that the logo looks generic, but what might give it an edge that makes it memorable. I think #5 is my favorite so far for the obvious reason that lots of tiny things are adding up to accomplish a larger goal. I just thought of another idea I could try out. Thanks for the help!

Ratbaggy's picture

I dunno. I reckon it should be less structured if you're going to go that angle ... like a colour blindness test

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Paul Ducco
Graphic Design Melbourne
Short Film Festival

jasonh's picture

Brilliant! After reading all the comments I was headed in a direction like that with more structure. Thanks so much Paul for putting that piece in. I'll have another go at it tonight.

Ratbaggy's picture

pebbles like artists come in all different shapes and sizes eh ;)

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Paul Ducco
Graphic Design Melbourne
Short Film Festival

jasonh's picture

Still working on this - but I think it's headed somewhere.

apankrat's picture

That's certainly a step forward. It does remind me of - a color blindness test, the Antiparticle logo and Aliance for Arts logo.

Ratbaggy's picture

and it's WAY too detailed.

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Paul Ducco
Graphic Designer
Short Film Festival

Justin_Ch's picture

Plus they look like bubbles not pebbles. See if you can make the p with no more than 30 irregular shapes. What I would do is print a fine outline of the p in a faint colour and draw the pebble fill-in by hand.

litera's picture

Waaaaaay too many of them. Simplify simplify simplify... And what about the negative shape that's forming? Should it resemble to anything? If not, simplify it as well.
___________
Robert Koritnik

metaspace's picture

The last updated logo is sort of complex. Make it simple. If you scale down to an appropriate size, some of dots would be lost, which is bad for a logo design.

apankrat's picture

litera's comment got me thinking - how about getting rid of yellow dots altogether and building P out of the inner negative space ?

jasonh's picture

Thanks for all the comments on the last one. Here is another phase of the logos with some of your advice. I feel like I've hit a bit of a road block with this thing. But I know that I'm close to getting something that is meaningful and memorable. Please keep giving me input as I plan to work even harder on it this upcoming week.

Thanks
Jason

jasonh's picture

A few more takes on the two I just posted (I'm not married to the color, just keeping it the same for prototyping):

Ratbaggy's picture

your type is gonna need some work me thinks

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Paul Ducco
Graphic Designer
Short Film Festival

all about seb's picture

I reckon this is progressing quite nicely, but how about trying to use some more random, pebble-like shapes?

David Ford's picture

The idea has potential. It reminds me more of bubbles though. Agree with the post above - introduce some variations in the shapes.

apankrat's picture

Perhaps consider not having a negative space at all, but use _shapes_or_sizes_ of the pebbles to spell out P instead ?

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