gagosian poster

Mario's picture

looking for an id on this poster designed by graphic thought facility and peter saville. thanks for the help once again.

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nina's picture

Um… Helvetica bold.

Edit: OK, that was too quick, it actually wasn't *that* easy … the a, k, and w differ.
I am officially hanging my head in shame.

Florian Hardwig's picture

Could it be Unica?

nina's picture

Ohh. Very good. Yes, that would explain the "k".
Looks like this could very well be it. Exciting stuff!

poms's picture

The typeface and the treatment are looking very Helvetica international 60s style. So why they didn't use Helvetica instead of being "that smart". Sick grafic designers, haha.

nina's picture

So? Swiss/International style was more than Helvetica. And Unica is "very Helvetica looking international 60s style", just without being Helvetica (and without being as overused as that). I think it's great.

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