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I am currently beginning a project to rebrand a small fine furniture business. Most of the work is high design wooden pieces, the focal point being the wood most times.
That being said, we are moving away from the craft feel, to better capture the refinement of his business and convey these pieces as art, rather than craft – which they most certainly are!
He leans towards the modernist approach, which is great as I tend to as well. However, as I have fallen behind on a lot of current faces, I thought someone may be able to recommend a few fonts that I may benefit from seeing / comparing.
Probably going sans serif on this one, but was hoping for a slightly rougher / humanist sans... if there is such a thing! Trying to avoid slabs even, and a heavier weight is ideal.
Thank you in advance.