Case question

emilie's picture

In a business card, to write a company's tagline in english, should I use title case or sentence case?

Thanks!
Em

Jon Whipple's picture

Emillie, without looking into it too deeply, I would set the tagline in sentence case if the tagline is a sentence (e.g. It's the real thing.) If it's a fragment of a sentence or a clever combination of words that makes a phrase, I would set it both ways and see which looks more appropriate (though truthfully I can't think of a single instance of this right now).

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