Wordmark critique for jewelery maker

Jon Evenchen's picture

Hey everyone! I thank you in advance.

I'm designing a logotype for a local jeweler. His previous identity was old english/blackletter typography of his name 'Mathew'. After a brief with him, we decided to keep some of the style of the logo, in particular, the authoritative/established look and feel that blackletter typography represents to him. (trust me I tried to stray away, however without any success). Another thing he wanted, since he loves old school art & design, is a mixture of what he had with a modern AND retro touch. Quite a hard task.

So what I'm doing is designing custom letters with a hint of blackletter and retro inspiration. Please feel free to rip this up as its the first draft and the first time I try to design letters from scratch with such a broad design range.

Thank you,

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Theunis de Jong's picture

It's almost an ambigram! Perhaps you could tweak it a bit and make it a real one :-)

Jon Evenchen's picture

Yes, perhaps. However I'm always concerned with readability when it comes to ambigrams. Actually I'm concerned with the letterforms working as they are now...maybe after they are fully completed I can try the ambigram.
It came out this way because I started with the 'a' and designed the other letterforms based on the 'a'. Is this the appropriate way to design letters?


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