Superhero Supply Co. - Display Typeface

Chris Keegan's picture

Does anyone recognize the geometric display typeface used on this packaging? Both for the heading, and "GRAVITY". Looks like a lighter weight of Machine. Thanks in advance.

marcox's picture

I'm betting on United from House Industries, although the sample I saw online showed an "I" with crossbars.

http://www.houseind.com/index.php?page=showfont&id=531

Jan's picture

Yep. United Sans Semi Condensed Heavy. There’s a serifless, alternate ‘I’, too.

Chris Keegan's picture

Thanks. I'm pretty sure this was done before United came out, but I could be wrong.

Chris Keegan's picture

It's not United. The counters in the "R" and "G" aren't angled like United.

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