Printers logo (please comment)

robert_salzmer's picture

Hi,

please comment this logo (sketch).

Is there an other Logo, coming up into you mind, if you look at this?
I'm anxious; there could be something similar out there. =)

Client:
press, printers office
only for designers
cheap, fast, anonymous

Colors must stay:
Red & Blue

Name:
Starke
Founders surname

Claim:
printers for creative

The corners of paper will be adjusted to the type-corners in the final version.

Old:
http://www.cidoc.net/work/starke_old.png

The Old

New:
http://www.cidoc.net/work/starke_without_claim.png
http://www.cidoc.net/work/starke.png

The New

Best Regards,

Robert Salzmer

visit my magazine:
corporate identity documentation
http://www.cidoc.net

hrant's picture

The new one is 100 times better! I like how the italic angle matches the paper angle.

My only complaint is the spacing: a bit uneven, and a bit loose for the "Starke".

Also, I would lower the ascender of the "k" to match the height of the "S".
And I might use a non-descending "f" in the claim.

> The corners of paper will be adjusted to
> the type-corners in the final version.

Do you mean they're going to be less sharp? Yes, that's needed (even of its own).

hhp

robert_salzmer's picture

@ Hrant H Papazian
@ Tiffany Wardle

Thanks for the professional advice ...

Here an other one form wireality (forum):
Author: miles newlyn

I like it because it's so generic, so of course there are a lot of things similar, it certainly isn't trying to be different.
The colours make it look like an industrial sanitation company. The paper looks like a sheet of toilet paper.

miles

robert_salzmer's picture

Here an other one for wireality (http://www.wireality.com):
Author: Bogdan F Iliescu

(...)
As I see it in your sketch the type means to state solid business and the
paper creativity. I would change first the colors. I would make the name red
and the paper blue. I would go further and I would try a red/blue scheme for
the paper itself. Blue in the name conveys a somehow negative feeling. It is
not the happiest of colors especially so full-bodied.

The last modification I made would be to try to link the symbol with the
name a little tighter (make it come underneath the name and go top right or
something). I would also make it a little more stylized and a little more
dynamic. I don't think the twists and curves really help (they may create
the "toilet paper" effect :-). Try as little as necessary to make it clear is
a sheet of paper and a really fast one and that should do it in my opinion.

Bogdan

robert_salzmer's picture

Thanks again for the professional advice ...
What about the new version?

version 2

Best Regards,

Robert Salzmer

visit my magazine:
corporate identity documentation
http://www.cidoc.net

robert_salzmer's picture

And a faster version!


version 3



Best Regards,

Robert Salzmer

visit my magazine:
corporate identity documentation
http://www.cidoc.net

tsoler's picture

Hi Robert

i think cutting off the corners from the paper would make your boldness more strong and would combine better the letterforms to the sign.

christos

Miss Tiffany's picture

This is a good improvement. I'm not even sure you need to round the corners of the paper to match the typeface. The contrast is nice. What if you just rounded the white shapes, the intside shape and left the red sharp? Maybe a little less space in between "Starke" and "Druckerei für Kreative"?

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