Thoughts on the mark ?

apankrat's picture

This is for the company called Precision Networking. The mark is clearly very simple, so there's a chance it duplicates some existing work. Proper due diligence is to come.

Any thoughts on the mark ? Specifically if it is sufficiently unique and recognizable or it it's too generic.

I have a set of related sketches , I will try and upload a bit later on.

Thanks,
Alex

jonathanhughes's picture

I love it, but to me, I see an uppercase I at the same time I see the N. So when I first saw it I assume the company's initials were IN (or NI), to PN.

It's very nice, but I'm wondering if it might be confusing, especially since the N is the first letter of the second word.

h johnston's picture

I must agree, I can see the 'N' and and 'I'. I can't see a 'P' though. Surely the 'Precision' is more important than the 'Networking'. Can they change their name? Ha. Maybe to 'Integral Networking' or 'Important Networking', just kidding.

It is a great mark, though I'm not sure it fits 'Precision Networking'.

Ratbaggy's picture

It is a great mark ... but yeah ... unfortunately I don't know that it lends itself to the communication at hand.

that said though ... it's all dependent on how the overall identity is viewed.

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Paul Ducco
Graphic Design Melbourne
Bicycle Film Festival

apankrat's picture

Thanks for the comments, guys. The 'I' being visible on the mark is exactly the feedback I got outside these forums too.

As far as representing the Precision part goes the idea was to use sharp edges to do that. Apparently it's not obvious from the mark alone.

Let me post few more versions of the mark (later today), perhaps those would work a bit better.

Ratbaggy's picture

cool cool

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Paul Ducco
Graphic Design Melbourne
Bicycle Film Festival

apankrat's picture

Top two are the variations of the original mark. These are meant to reduce the visibility of the 'I' in the mark. Additionally the striping is meant to evoke an association with a ruler, which in turn is related to something precise.

The same idea is applied to the bottom two marks, though I'm not sure if the ruler relation is that obvious.

Any thoughts or comments are appreciated.

apankrat's picture

Actually there is a far simpler option:

Lex Kominek's picture

Do it the other way - leave the northwest and southeast lines. Then you've got your 'P's.

- Lex

apankrat's picture

Thanks for the suggestion, Lex. I tried it and 'P' is not that obvious. Also the "arrows" are lost, and these are an important part of the mark.

In the end I went slightly different way. I'll post the final version once it's ready.

apankrat's picture

It's a beautiful mark, Asen.

I guess the option of renaming the company into "Important Networking" is off the table then :-)

James Arboghast's picture

So far a few folks have said, "It's a nice mark but it doesn't say 'networking' to me".

That criticism often comes up here, even tho some of the most successful and effective logos around use an animal or a tree that has nothing to do with the company or what it does as the main mark, for example the Penguin Books logo.

j a m e s

Ratbaggy's picture

I DEFINITELY see a penguin.

I hear what you're saying though.

;)

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Paul Ducco
Graphic Design Melbourne
Bicycle Film Festival

rose's picture

This is Inmetro logo.
http://www.inmetro.gov.br/
http://www.brandsoftheworld.com/search/73391522/51837.html
Institute of Metrology, from Brazil

apankrat's picture

Thanks, Roseane.

hrant's picture

You may compensate me in chocolate.

hhp

apankrat's picture

If anyone cares, here's another version. It's a throw-away, but at least it's an interesting one:

apankrat's picture

@Hrant - thanks for the idea. It looks like a Precision Fishing to me :-)

speter's picture

Hrant's just trying to get you hook, line, and sinker.

apankrat's picture

> @Hrant - thanks for the idea. It looks like a Precision Fishing to me :-)

Would you look at that .. I iterated over some other idea and converged to something that is quite similar to Hrant's sketch:

v1

v2

I quite like it, but what do you guys think ? Is it worth further tweaking it ?

imavery's picture

What about a reverse P flush against a N?

I have to force myself to see a N, which sort of defeats the point. What is their focus, Precision, Networking, or Precision Networking? Their mark should be a reenforcing. If you want to use the N as the focal point, then you may want to look at a Serif font with bit more curvature that allows you to incorporate at the P shape hinting. San-serif offer that precision of 90 degree lines, but really that's a big stretch.

As for why Penguin Books' logo is successful is because the Penguin is usually printed on a book, thus you don't really need to reiterate the book aspect of the book. When you see them as a sponsor of an event, I believe they have the Penguin logo with their name spelled out as well.

hrant's picture

I think V1 is pretty good (except black, not gray), but the "n" isn't
showing enough. I'd make its arch more "traditional" (like in mine).

hhp

apankrat's picture

OK. Thanks, guys.

apankrat's picture

Hrant, check this one out. I think it's getting there ..

hrant's picture

That seems to work. The only thing is that the concept of precision
is absent... Can you do something with the spike at the bottom of
the bowl of the "P" that might convey precision?

BTW, I don't know what's wrong with me, but I was thinking
about this going to bed last night, and came up with this:

hhp

litera's picture

@hrant: This last idea of yours may be ok if refined but right now it has huge legibility problems.

@epsilicon: I really liked the direction the logo was going so far with the compound P and n. It's very good, memorable and also readable. It's simply great. Maybe it does lack some precision, but that can be achieved as well.
___________
Robert Koritnik

apankrat's picture

@hrant: interesting, a completely different direction.

In any case, the final revision of the original N-based mark is this (sorry about small raster version):

It is light, simple, symmetrical and it also implies a ruler, which captures the 'precision' part of the name.

While I am quite proud of it, it is kind of hard to work with because of the unbound negative space on both sides of it. So I have ultimately decided against using it and go with a wordmark instead. I'll post it separately in a bit.

@litera: P+n is a deliciously simple mark, I agree with you :-) It'd be a shame not to recycle it for some other project.

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