Cafe Logo

larsko's picture

I am designing a logo for a cafeteria in a museum. The interior space is nicely designed, simple, dark green walls. Obviously I wanted to do something relating to the courtyard, but I didn’t want to use a tree.

Any thoughts?

Thanks!
Lee

AttachmentSize
cafe2.jpg81.67 KB
mastershu's picture

do something with smoothing the edges of the leaf.
they look like they are broken and sharp...

larsko's picture

Thanks for the comment. Here's an improvement hopefully, while still keeping it hand drawn.... or maybe I should get rid of the hand drawing and go with something smoother altogether...

larsko's picture

something different...

Ratbaggy's picture

I'm liking the direction (not the latest "antler" type things though.)

I wonder how the whole icon might look in a lino/woodblock print style ... i.e, edges not so clean.

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Paul Ducco
Graphic Design Melbourne
Bicycle Film Festival

innovati's picture

what bothers me is that the logo is ALMOST the width of the 'Courtyard', but not quite.

larsko's picture

Thanks so much for the feedback! I will post more, I have been off for the holidays...

Ratbaggy's picture

HOLIDAYS!?!? At this time of year?!

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Paul Ducco
Graphic Design Melbourne
Bicycle Film Festival

Radiculous's picture

I agree with innovati, :) sorry i'm new here :D a few i guess a little polishing on the antlers won't hurt, looks a tad bit rough ;)

on a side note:
I wanna go on a holiday too!! :D

glazerlicious's picture

I don't know about that shade of yellowish-green . . . maybe something closer to actual green or green-blue?

larsko's picture

Maybe round?

innovati's picture

okay, I don't know your process, so I don't want to sound preachy or anything; I'm trying to help.

I see what you're doing but to me it feels like you are taking a couple shots in the dark and hoping you hit something.

What is your Strategy?

We know what the place is cafe in a courtyard.

What type of food do they offer? What sort of atmosphere...what sort of museum is it in?

Then: what 2 or 3 words do you most want to communicate with your logo? If you were trying to describe the feel of the logo to a blind woman what words would you use to describe the abstract message of it. (is it traditional or modern, is it fast-paced or laid-back? questions like this)

Then: what imagery, related to Cafés fit that message you are trying to send out? How can you make them work for you, how can you bring consistency to your design. What font fits well with your graphic element? Gill Sans is a wonderful typeface, but it isn't universally the best ever. Also, identity design tends to have thicker or beefier signatures so the text can be visible and read from a long way away.

I think you can do this, I think you've shown you have all the skill you need to make a stellar logo that will have them drooling, I just feel like you need to suit up and put your armor on and head into battle with a plan and a goal.

Best of luck!

larsko's picture

Sorry it took me so long to check back.

Thank you so much for your truly thoughtful response Innovati! You are right, I'm going about this in a very lazy fashion.... shot in the dark style.

I'm honestly not that inspired, partly because I was under the impression that I have to use Gill Sans, but I think that I should branch out. I am going to start from scratch, using the questions you asked (perhaps ignoring that the logo is mainly meant to appeal to an "older wealthy woman" demographic) and start with something that I can confidently stand behind.

Here I go.

Thanks!

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