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Check this face out!?
Posted by Jessieb7 in
20 Nov 2008 — 8:25pm
20 Nov 2008 — 8:25pm
What do you all think of this face being used as the font for a type heavy, tire ad campaign that's trying to sell to women? I'm recommending that the client use a more grotesk or geometric sans with a serif if they want an secondary typeface. Any comments on this Caramella font?
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20 Nov 2008 — 8:30pm
I agree with your though train. I am not sure about these being a leading type face. pretty face but kind of airy.
20 Nov 2008 — 8:32pm
Oh and one more thing, there are no other weights or styles. This is it. Just Regular! So I'm thinking for an all type ad I should have more options for weights?
21 Nov 2008 — 12:26am
Anyone know of a good partner font for this one?
21 Nov 2008 — 4:55am
I think you're on the right track - geometric sans makes more sense. Something like this is more cosmetics/fashion. I wouldn't use this if I had the choice. It looks like a students work. No offense.