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Quantum of Typeface...
Posted by Si_Daniels in
15 Nov 2008 — 8:24pm
15 Nov 2008 — 8:24pm
Anyone else see the new Bond movie? I enjoyed the film but the type was annoying. The opening credits with the stencily font with the extra wide “E” was bad enough, and the “let’s try to be authentic” location names (Renner Architype for Austria and a cowboy font for Haiti!?) were only slightly less annoying, but the “Greene Planet” logo was pure 90’s rave flyer. Bring back Q and the gadgets - leave the type to someone else.
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15 Nov 2008 — 8:34pm
I love Bond just as much as I love type, but sadly the one rarely seems to care about the other. Earlier movies had some interesting stuff (a purely typographic opener for Dr. No and the half-nude bodies onto which images were projected in From Russia with Love and Goldfinger), but the type within the movies often seems more fitting for a TV show -- cliches and all. But I'm still eager to see QoS, cringe-worthy type be damned.
15 Nov 2008 — 8:54pm
Playing ID the font really doesn't distract from the movie.
These guys did the titles http://www.mk12.com/
Low quality version here... http://uk.youtube.com/watch?v=wHO3gYGY-bc the type is very blurry.
Cheers, Si
17 Nov 2008 — 9:04am
More - http://www.fontblog.de/ein-quantum-trost-filmtitel
MT English - http://translate.google.com/translate?u=http%3A%2F%2Fwww.fontblog.de&lan...
18 Nov 2008 — 3:17pm
Not an interesting topic - okay, but just to prove 007-typography doesn't have to be bad... http://men.style.com/news/blog/2008/11/another-book-we.html
18 Nov 2008 — 5:20pm
Yes the movie title logo and the green company logo and the location identification type all annoyed. They even used Renner to identify Austria. How's that work now? The movie was fun if you can just ignore the type.
I liked the titles though. Although the song has not grown on me yet. Nothing will match Mucca's "Live and let die".
18 Nov 2008 — 5:36pm
Except Dame Shirley's Goldfinger...
18 Nov 2008 — 6:15pm
The location fonts were done by Tomato. I like them personally, but I'm not sure they all feel like the locations.
http://www.tomato.co.uk/
18 Nov 2008 — 6:43pm
Thanks for the Tomato link - although the Haiti visual doesn't match my recollection from the film. Maybe it changed or changed for the US. Grunge went out a few years ago over here. ;-)
18 Nov 2008 — 10:21pm
> http://www.mk12.com/
Well, when the type on their own website is so crappy...
hhp
28 Dec 2008 — 9:34am
I was going to post this but figured someone already did, and, sure enough, sii had.
Just saw it and it was one of the better parts of the movie. (not that the movie was BAD, but when the fonts are the more exciting part about it...)