Dance studio - typography

designtn's picture

I am doing an identity redesign for a dance studio. I am running into the wall regarding typography.

The dance studio caters to an eclectic genres of dancing—ballroom, salsa, hip-hop, swing, tango, zumba, latin, flamenco, and other style of dances I am not familiar with. The typography has to appeal to a broad audience of dancer and encapsulate a whimsical feel.
(man, i sound like my worst client)

Can i get a few suggestions?
Thanks in advance for all of your feedbacks.

pica pusher's picture

dance: humanist

international/eclectic: sans

whimsical: light

elegant: high-contrast

Perhaps a light version of Minah?

Nick Shinn's picture

I don't think you can solve this kind of a problem with just a typeface.
You have to have some idea of how you are going to set it.
Whimsy suggests, for instance, an old-style face with an ostensibly conservative personality, set large without much leading, on a narrow measure.

designtn's picture

Nick, thanks for your thoughtful insights. I guess I am still trying to formulate the feel.
I was thinking of going the route of a signature logotype but my budget does not permit a calligrapher.
I don't want to go with a generic hand written typeface.

Nick Shinn's picture

Oh, I thought you were after a general typographic look, not a logo/wordmark.
If you are thinking of a script wordmark, you should consider an OpenType script with contextual glyph substitutions, which will give more of the look of custom calligraphy. Veer and House are good places to look for such things. (Not to mention my own Handsome.)

If all goes well, you will be able to preview these effects at the new MyFonts.

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