Leaflet typography advice

dux's picture

Evening all -

I was hoping I could tap this board's divine wisdom for a moment and receive a little feedback / advice on an a4 leaflet I have designed. I'm wanting the typography to be absoloutely water tight, and as one who's very much still learning his trade, a few words from those more experienced than I would prove invaluable.

The main typeface used is Adobe Warnock and I have used Interstate for the brief note on the back page. I'm not convinved Interstate is the best choice - but with a limited number of fonts on my system, I think it's the best I can do. Suggestions of others to use still appreciated. Oh yes... there's also a Caslon fleuron on the front.

Thank you all kindly :-)


application/pdfLeaflet
b2b_front.pdf (158.4 k)

speter's picture

I think it looks quite sharp. Two things: first, pull up the sponsorships, since the "Sponsored by O'Keeffe Solicitors" is too equidistant with the following lecture. Second, as for Interstate, while it does look OK, I think Quadraat Sans would be more in the style of Warnock, but I'd use it only if you've already got it.

dux's picture

Thanks Steve - good call on the 'sponsored by' text. That definately needs looking at. Quadraat Sans is bloody gorgeous. I'm left feeling 'if only'.

What are your thoughts on the area where interstate is employed. Does it not seem a bit messy to you? The line lengths are pretty awkwards :-s and even fitting it all in there was a bit of squeeze.

thanks again :-)

speter's picture

Yes, the line breaks are quite awkward. How about trying two columns within the box? You'll need to make sure to balance them, but it might look better. (Or it might look worse :-))

pstanley's picture

A few tiny points:

1. I would lose the discretionary ligs. They give a slighly antiquarian, belle-lettristic impression. Asylum is too important (and too "modern") a subject for that. You can probably keep the fleurons.

2. Do you need the underlining. I hate underlining, and I would have thought the bold does the job well enough without.

3. You have 4.00pm to 7:30pm (ie full point in one time, colon in another). I think you should be consistent.

4. Why are the dates in italic under the "lectures" heading on p.1? Why are the subtitles in italic but the lecture titles underlined in the brief details on p.2. Maybe there is a reason for this, but I can't see it immediately.

5. Could you drop the bookings heading on p. 1 so that it aligned with venue and then use the full width of the textblock to give the dates and titles of the lectures. This is what people are really interested in. If they want to go to the lecture, they will search out the other information. But the subject of the lectures really needs to stand out. (This I know because I'm a lawyer and this is the kind of stuff we get all the time: what makes the difference is whether the topic of the lectures interests you.)

6. By the same token, I think there's too much prominence being given to the HJT Training mark, and not enough to the title.

7. To my eye, page 1 is dropping below down the page.

8. I quite like the interstate, but I think it is so small that it looks like legal "small print" . It needs to be bigger and less apologetic.

geraintf's picture

a quick thought...

do you really need the table grid on page two?
i think the information is presented clearly anyway.

if it was me i'd set hjt, iaa etc in small caps

Nick Shinn's picture

Luke, I can see you're going the classic route, and have done a pretty good job of keeping it real.

There are two things that jump out, as not being "by the book".

The first is, as Paul says, the underlining. It's not classic because you couldn't do it in metal -- in particular the way the underline passes through descenders is nasty.

But I can see why you did it -- there is a complex hierarchy in the layout, you ran out of options, and the Warnock Bold does not appear sufficiently stronger than the Regular. But it is, and it should be, and if it's not, then the layout should be adjusted to give it enough prominence: try a little more space above the bold subheads.

Secondly, the use of figures is inconsistent, mixing old style with lining. If you're going old-school, stick with the OSF everywhere, except in headings with all caps, where you should use roman numerals (just kidding), I mean, cap height figures.

hrant's picture

> the use of figures is inconsistent, mixing old style with lining.

I actually think it makes sense to mix them sometimes, like if you have numbers in running text but also phone numbers or something.

hhp

dux's picture

>> "lose the discretionary ligs."

You're totally right.

>> "Do you need the underlining. I hate underlining, "

In this case I think I do. I only have a semi-bold weight and alone it isn't enough.

>> "You have 4.00pm to 7:30pm "

Silly me! ;) *slaps wrists*

>> "Could you drop the bookings heading on p. 1 so that it aligned with venue and then use the full width of the textblock to give the dates and titles of the lectures."

Now that's an idea - I'm not sure using the full textbox width will work to be honest. I think even just knocking the booking text down would do the trick.

>> "6. By the same token, I think there's too much prominence being given to the HJT Training mark,
and not enough to the title."

I'll have another look at that. I think you're right.

>> "7. To my eye, page 1 is dropping below down the page. "

not sure what you mean here Paul?

>> "8. I quite like the interstate, but I think it is so small that it looks like legal "small print" . It needs to be bigger and less apologetic."

I've changed that badboy for Trade Gothic and have taken Steve's suggestion and used two columns. The long line length gave it that 'small print' feel.

--

>> "do you really need the table grid on page two?"

I've grown quite fond of it. It's nice'n'neat.

>> "if it was me i'd set hjt, iaa etc in small caps"

I asked myself this question - if those words were greater than 3 letters long, I would. As it stands, I don't think it's much of a disturbance.

---

Thankyou all for taking the time to comment! It is very much appreciated!

:-)

dux's picture

>> "Secondly, the use of figures is inconsistent, mixing old style with lining."

In the past I've found that using lining figures for times and dates aswell as with use with caps in running text works best generally. I think you're right in this case Nick. Thanks.

Little question: With a time such as '4.30', would you simply use a period or mid-dot? I'm thinking the latter as a mid-dot looks more like a decimal point which would cause confusion. Just curious! ;)

>> "The first is, as Paul says, the underlining. It's not classic because you couldn't do it in metal -- in particular the way the underline passes through descenders is nasty."

Funny you should mention - I noticed how unsightly it looks passing through descenders - particularly the 'g'. Yuck. I'm not in a position to buy the bold weight sadly :-( I only have semi-bold.

thanks again chaps

dux's picture

Here's the latest version


application/pdfupdated leaflet
b2b_front.pdf (147.1 k)



>> "4. Why are the dates in italic under the "lectures" heading on p.1?"

for differentiation purposes... what would you suggest?

dan's picture

Luke, solution for the underscored type. Put into a bar of your solid color and knock it out.

dux's picture

>> "is there any reason you have opted not to screen the brown in certain areas?"

It's just not floating my aesthetic boat in this case Tiphanie. The page colour is all over the shop. Owning Warnock bold is look like a necessity now.

dux's picture

on a seperate note...

how hot is Adobe Warnock! I've found a new beau

dux's picture


application/pdflatest, latest version ;)
b2b_front.pdf (159.6 k)



Well I purr-chased warnock bold, and I'm glad I did. Underlining was the devil's solution. I also swapped Meta for Optima - I'm sad it doesn't have old style figures, but its virtues more than outweigh that fact. Still a shame. Would be nice to keep right on the money. Few little minor tweaks here and there. Thanks again to everyone who's commented ;)

speter's picture

Luke, since you don't have too many numbers in Optima (and you probably don't want to lay down the cash for Optima nova), and since there isn't anything to compare them with in the same document, you can "fake" old style figures (I'm assuming you use InDesign, but you can adapt this to any other system).

Warning: This may offend purists!

First, if your main text is 12pt, make the numbers 11pt. For 2 and 0, shrink the vertical scale to %77; for 3 and 4 shrink the vertical scale to %94, and drop the number 1.1pt below the baseline. Play around with it, and see what you think.

Miss Tiffany's picture

(topic moved)

i'm glad you decided to use only one style of figure, although i can almost agree with hrant about division of information. hmm, just me, but i would of used lining figs instead though. doesn't "classical typography" imply following those rules? oldstyle figs are for paragraphs then, right? no worries though, i think this works. is there any reason you have opted not to screen the brown in certain areas? that could be another way to divide the information up.

Syndicate content Syndicate content