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Just something that came to me whilst playing around with Illustrator CS4 :)
Don't "just come up with something while playing around with Illustrator." Put a pencil to paper and actually work out some ideas before getting on the computer. Also, I read this as "ZAN".
Hm... kind of looks like a BMX brand from the 80s. If that's a good thing, then that's a good thing :)
"ZEN" came to me first, then I saw "ZEV", then "7EV" and "7EN". I can't tell which it's supposed to be without looking at your username.
One thing is for sure. It reads ZEN easier than ZEV. I wasn't even aware of it until Lex pointed it out. So it's imperative that this logo has legibility problems.
I read the same variations as Lex. Right now the mark is unclear.
and for good measure ... TEN.
I'd agree about the "just playing with Illustrator" comment though. but good on you for playing.
Graphic Design Melbourne
actully i like .. except am agrees with comments up here