This made me laugh: Arialvetica

victor ivanov's picture

i was taking a break from inking the letters, and found this on the back of the magazine in the studio. maybe its just late and i'm tired, but this made me laugh quite a bit...

pica pusher's picture

Think this was intentional? Or a default-font substitution?

Joe Pemberton's picture


hrant's picture

Love it!! Serves them right.


blank's picture

I’m guessing that this was someone having a little fun with typographers. Anyone who gets it will either get pissed or giggle, so it’s a versatile prank.

Sye's picture

this is great!

ChuckGroth's picture

can you remember the mag and edition? i would love to refer to this in a lecture i'm scheduled to give next month.

victor ivanov's picture

the mag is called 'EMPTY'
issue 09, 'The Semi-Permanent Issue' 2007
the ad is on the back cover.
I can make more scans if you require.

Sye's picture

here is a link to the mag's site:

cjLaughlin's picture

haha classic.

That has go to be intentional

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