Logo for swanky Laguna Beach seafood bar and grill...

emivey's picture

Any constructive criticism for this logo would be much appreciated.

This logo is for a restaurant that will be opening early next year in Laguna Beach, CA. The name is WaterMarc--it will be contemporary take on a seafood bar and grill.

The concept for the logo is that the "W" throws a shadow of a three-tined cocktail fork on the plate. I tried doing the W first and then the fork, but it didn't look right, so I drew the fork's shadow the way I wanted it to look first, then custom drew the "W" to kind of match it. I am a self-taught designer and have never tried to draw my own letters before, so I'm looking to this venerable community to help me out!

Thank you, and peace.

WM2.jpg613.67 KB
hrant's picture

The fork being a "W" is brilliant, but don't show the fork itself, just the shadow. You'd make the "W" of the shadow upright (with the stem bending over the plate's contours*) and that's that. Very classy. They could raise their prices just based on that logo! ;-)

* Maybe use a slightly more contoured plate.

BTW, interesting name they chose. Is the interior decoration going to involve watermarked coarse ecru wallpaper? Then I would go.


clashmore's picture

A drop shadow? Really? I don't know, man, this is pretty weak.

Knerkin's picture

This design captures the essence of what makes for a good logo--once seen always remembered. I disagree with hrant; I would leave the graphic exactly as is. If anything, I would think about softening the "W" a tad. It's a bit on the stark contrast side.

Do you mean to use the text beneath? Don't! Find a way to work that "W" into the text as well, and you have a double-good design. But, just to stress: don't let that graphic anywhere in public with that text!

Curt Akin

cslem1's picture

Yea, wonderful logo graphic! I love the fork. I'm not so sure I'm feeling the plate though. Have you tried it without the plate? It just seems like stock photography, feels a little amateurish, which doesn't do your graphic justice. Yea, I don't think you need the plate.

As for the text, too much. And it's sloppy, people are going to be eating there, if you are looking for class, stick with a font that would compliment your "W" I mean, why aren't you using that same typeface? so there's a connection with the two W's. It possibly will not work well, but it's worth looking at.

But great idea! I'd love to see it when you're finished.


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