Max Kerning

TGaskin's picture

I just ran across maxkerning.com. The site introduces you to an over-the-top character who is obsessed with good typography.

In his faux manifesto he states: "...technology conveys thoughts more cleanly and rationally than our imperfect mortal abilities."
With a footnote that reads:
"I admire the effort of men who hand kerned type, but when I look at
their work, I see fragments of sloppiness everywhere."

After this odd experience, I did a whois search of the domain maxkerning.com to find it belongs to Extensis.

I'm thinking maybe they have some sort of new kerning technology? Anyone have more info? Insight?

cuttlefish's picture

definitely you have stumbled on to some kind of viral marketing campaign. The name of the site is probably being spread around at technology conferences with little to no explanation right now or soon. No idea whether it relates to an upcoming product though.

charles ellertson's picture

Remember Monotype's "Agency fit"? Reminded me of group sex. Well, no, reminded me of what I *imagined* group sex would look like.

For ease of kerning, I recommend Chinese.

aluminum's picture

The site is owned by http://www.extensis.com

k.l.'s picture

I am curious for some more information. The text is too much of advertising talk for me to bear and too little information. But I am amused that Extensis uses the term "Manifesto" as did Igino Marini's iKern site before. Could be a coincidence. Is it?

Karsten

Si_Daniels's picture

>Could be a coincidence. Is it?

I hear that when McCain found out that Obama had a "Manifesto" he went out to get one too - I think he found it on Craig's List.

k.l.'s picture

Now I want one too.

charles ellertson's picture

The text is too much of advertising talk for me to bear and too little information.

Karsten, yes. If the web designer got it right, the advertisement is aimed at lower-level managers who are trying to justify their job to slightly-higher-level managers -- "See, I'm organizing!" "I got stuff to enhance productivity" and "I'm sending people to seminars."

Of course, I've been wrong before, and am reputed to be somewhat of a curmudgeon.

TGaskin's picture

Update, the site maxkerning.com has a link to Extensis' new/updated product Suitcase Fusion 2.

dezcom's picture

"when McCain found out that Obama had a “Manifesto” he went out to get one too "

McCain already did that once when he was in his 30s, didn't he? I mean after her heard that Karl Marx had one, he went out and got one, too :-)

ChrisL

Si_Daniels's picture

Update, I checked the site - no change - still annoying ;-)

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