The Atlantic's new heavyweight retro sans caps

roquestrew's picture

So far I like what I'm seeing of Pentagram's rejuvenation! But I can't figure out what that thick sans is.

Bald Condensed's picture

Most probably a custom typeface, quite possibly by The Font Bureau, Inc., or maybe Hoefler & Frere-Jones. Dunno for sure.

marcox's picture

Font Bureau's Titling Gothic, according to Pentagram:

http://blog.pentagram.com/2008/10/new-work-the-atlantic.php

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