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<font class="dontLookLikeCrap">This is for the SF Chinatown Night Market. They want something that will appeal to corporate sponsors for the event, but still allude to the roots of this event.
There are two concepts, the one I am showing right now focusses more on the Sanf Francisco aspect of the event, not so much the NIGHT-MARKETness of the event (that comes later).
I don't think Filosphia is appropriate really, but it says San Francisco to me, and I'm including it for that reason.
The second treatment happened kinda by accident, this was used for the chinese characters on the other concept, but I liked how it looked with Latin glyphs. But it seems a little thin, and I only have one weight to work with.
New Clarendon seems to be working the best. Says SF, looks conservative and classic.
Could try some Sans treatments, but since the Chinese characters are more traditional brushstroke I think a serif is the way to go.
Would really love your input/suggestions. Spent a lot of time on the mark/illustration so the type part has got to happen between now and tomorrow morning :/
Thank a bunch folks.