Logo and primary typography

felixana
2.Oct.2008 12.14pm
felixana's picture

If I choose one typeface for a logo should the typeface used for all the print materials like brochures for eg.(bodytext and headlines)be from a different typeface family or it doesn’t matter? If it matters, why is that so?



Miss Tiffany
2.Oct.2008 2.08pm
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It is all about context. If the typeface you’ve chose for the logotype is very strong then using something different is a good way to balance and not overpower. If the typeface is subtle it is ok to use the same typeface. Or, you can really mix it up and do the opposite. It all depends upon the message you are trying to convey.


Knerkin
2.Oct.2008 3.23pm
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If your logo and its typeface are distinctive, there are compelling reasons NOT to use the face any place else. To do so merely dilutes the distinctiveness.

As Miss Tiffany suggests: it’s all a matter of context, ifs, and depends.


nitingarg
3.Oct.2008 5.49am
nitingarg's picture

LOGOTYPE should be more towards legibility and headline/bodytext type should be more towards readability.

So, I think you should use different type for headlines and body text, otherwise the logo will become like one big headline only.

But the style and family of type shouldn’t change too dramatically. For instance, if logotype belongs to some Roman Serif font, then you can use a simplified serif one for your Headlines and so on....

NITIN GARG | India


felixana
3.Oct.2008 6.29am
felixana's picture

OK, but how about if I use Vista Sans alt bold for a logo
and then take Vista sans regular (not alt) for headlines...and some matching serif type for bodytext? Would that be a crime?


nitingarg
3.Oct.2008 9.42am
nitingarg's picture

Vista Sans Alt has clearly differentiable characteristics than Vista Sans Regular, but they still go in harmony.

I find this as a good solution.

NITIN GARG | India