Chevy advertising font

davidc's picture

"What the font" says Sommet or Stainless, but neither are exactly right. Sommet's S has different shaped bowls, and Stainless' verticals aren't as straight.

chevy.png44.14 KB
Miss Tiffany's picture


Stephen Coles's picture

It was slightly customized for Chevrolet, so that may be what tripped up WTF.

davidc's picture

Yes, I see that the center of majuscule M in the Chevy version reaches the baseline, unlike the off-the-shelf version. Thanks!

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