The Helvetica is the Massage?

armin's picture

Hello, can someone confirm that I am not losing it?

Quentin Fiore's famous book of McLuhan, The Medium is the Massage, is regularly credited to using Helvetica. The cover does appear to use Helvetica, but isn't the inside Akzidenz Grotesk? Sample attached.

AttachmentSize
MediumMassage_01.png266.15 KB
MediumMassage_02.png531.82 KB
Jan's picture

... isn’t the inside Akzidenz Grotesk?

Looks like it.

vivicity's picture

I would agree. When in doubt find a page with a cap R - that will tell you in a snap.

Syndicate content Syndicate content