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ALAS. Is as you read an international gastronomy club.
Their subject is rather various. They don't just read or write recipies.
They are a kind of gastronomy scientists (that's why the glasses
on the frying pan).
On the first image you see the finalists and on the next the logo
they choose, but they are not sure about the typeface.
I am pretty sure that the most of you are tired of Helvetica, as I am.
Beyond that I like the combination of the clarity and wideness
of Helvetica with the forms of the symbol I create.
~What do you think?
LOGO.swf (2.3 k)