SWM Looking for a Mate (for Kepler)

xtianhoff's picture

I'm designing a dual-column book that will have quite a few tables, charts, maps, and informational graphics of all sorts. The subject matter is the U.S. disaster relief efforts for foreign disasters; serious, academic, and rather dense (in the sense of detail and information).

For the body text I'm going with Kepler semi-condensed. One especially nice feature for this job is the caption optical size as this document is heavily footnoted (sidenoted actually). Could I be talked out of Kepler? Sure, but you better hurry.

For the tables, charts, maps etc.,... I want to choose an appropriate sans. It would have to work well at small sizes, have lining figures, and be somewhat narrow (some tables will have a lot of info). What would work well with Kepler? I want to maintain the serious and academic tone, but this should be a little snappier (whatever that means...sexier? More lively?) than your average text book.

Suggestions?

poms's picture

Generally i think Trade Gothic is a good way to go

>I want to maintain the serious and academic tone, but this should be a little snappier (whatever that means...sexier? More lively?)

Your description made me think of National (from Village), but with Kepler …?

xtianhoff's picture

While I like Trade Gothic for many uses, I think it might reinforce the schoolbook feeling I was trying to avoid.

National is an interesting idea (Flama from Village would also be interesting). The price is tolerable, as well.

Brown Gothic is a VERY interesting thought. Looks like it would work well at smaller sizes, adds some life without making a spectacle of itself.

jupiterboy's picture

Walburn could work for Kepler as well, as it is a bit condensed. It doesn't have that crazy lc g.

charles ellertson's picture

Serious & academic? For the text, you might take a look at Stone Print. I'm not so good with sans, but Magma condensed should pair with Stone Print.

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