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creating a brand!
Posted by carogarza in
11 Sep 2008 — 10:58am
11 Sep 2008 — 10:58am
hi, i will love to receive some help, naming a complex of 20 luxurious apartments in mexico..
i'm looking for something original, and in spanish if possible...
they have a view and are located very near mountains
and also near important avenues, schools and shopping centers
each apartment is 250m2
its target audience is newly weds and young families (25-50 years)
3 bedrooms and 3.5 bathrooms
includes green areas, social events area, gym, swimming pool, etc
thanks in advance!
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11 Sep 2008 — 12:16pm
Respectfully I have to say that you need to hire a company that can help you with the project.
11 Sep 2008 — 12:28pm
there's quite a bit of pertinent information you aren't sharing ... location, location, location of course. Photos of the area, maps, competitor's names, photos of the apartments, their interiors, background on the company developing the project, the architect, the climate, etc.
that said, I find it odd that there's an Name This Apartment Complex in Mexico thread at Typophile.
And I wonder whether you have attempted to do this work yourself. Are you getting paid for this work?
not trying to be harsh, really, I'm just curious. :D
here are some starting points:
Wordcraft: Get this book and read it cover to cover
Kawasaki on Naming
Brand Gap pdf primer
Name Development Basics
Seth Godin
WordLab
11 Sep 2008 — 1:04pm
This is a ridiculous thread.
12 Sep 2008 — 12:59am
Creating a brand?
In this case...how long is a piece of string?
Like beejay said, more homework is needed first.