serif recommendations for apex new

johndiggity's picture

i'm looking for help finding a serif mate for apex new from thirstype.

this is going to be used for a corporate identity, so anything with an equally wide range of weights will be useful.


Stephen Coles's picture

Not Apex Serif?

johndiggity's picture

a little too slabby for me. apex new is pretty rugged in its own right, so i'm looking for something that will balance it out. i am really liking gulliver from gerard unger:

poms's picture

Gulliver …
is available exclusively to organisations and companies whose printing work will do justice to its space-saving capabilities. Minimum licence: 20 workstations.

Available are –
Fresco from Ourtype
Cartier Book from Monotype
or if an Unger face, what about Oranda (there is a cn-version available too)?
And if slabby is allowed, FF Olsen?

johndiggity's picture

i like fresco, but ouch! i may have to wait for the dollar to pick up some more steam.

thanks for the suggestions.

Stephen Coles's picture

Yeah, OurType isn't cheap, but it's useful to look deeper to see what you get with even their basic OpenType fonts. Fresco 2 OT ($210) includes roman and italic with small caps, and both lining and oldstyle figure sets for each. Add Bold and Bold Italic for another $210 or get all five weights for $737.

poms's picture

Yes, Ourtype is expensive, especially for our american neighbours :)
But with Fresco you get a typeface which is so versatile, a good investment for a lot of projects, not for one or two only.
There are a very few serif faces working gently in such a broadness (Dolly from Underware is another, but that is another topic).

Greetings t.

One more – What about Proforma?

johndiggity's picture

don't get me wrong, i'm all for paying for quality. i work at a small agency and this is going to be used for our new brand design, so it won't see any client use at all. plus things are a little tight now.

thanks again for all the help. i checked out proforma, i'm worried it's a bit too delicate. we are using the heavier weights of apex, so i need something to keep up with it. dolly is not so bad after looking at it some more...

ryanholmes's picture

How about Slimbach's Kepler or Utopia? Meets your cost problem; you probably already have them!

I still loooove Utopia after all these years

buddhaboy's picture

How did it go? What did you use in the end with Apex New? I'm curious, as I have used Renault by URW with Apex with nice results (using Renault as headings, and Apex as running text.


johndiggity's picture

ended up going with itc charter as it is almost a perfect match and we had it already.

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