Need Help Matching Symbol to a Typeface

rosem's picture

Hey everyone,

I'm helping out with a logo design and have developed a symbol they like, but we both agree that the type needs work. Can anyone recommend some typefaces that might "play well" with the symbol?

Thanks,
Mike

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AndrewSipe's picture

What's the text and what are you currently using?

I have a few ideas, but would like to know more about the project. This symbol doesn't give me much to work with.

rosem's picture

"VIVELI", currently using Neo Sans.

Thanks,
Mike

AndrewSipe's picture

What does VIVELI do?

smongey's picture

Well that's strange!

Anyway, I think you need to give us more information. What the company does would be a good place to start. Some information on the approach you are taking with the identity would also be useful. Why not put an image up of the logomark with the type, it makes it difficult to visualize it without it there.

Does the logo mean anything or is it abstract?

rosem's picture

Thanks for the replies so far everyone...

Viveli is an online marketing company.

The symbol is a collection a V's for "Viveli" and they are arranged to point in all cardinal directions.

Thanks,
Mike

Ratbaggy's picture

and more ...

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Paul Ducco
Graphic Design Melbourne

rosem's picture

I'm not sure what else to say. I'm just looking for something that will sit nice next to the symbol that is already created. They are a high-tech company, and want a professional/sophisticated feel. I kind of just jumped in on this logo project and just need to match up a typeface.

Thanks,
Mike

picard102's picture

What have you tried?

rosem's picture

Neo Sans, and a few more rounded type faces (Helvetica Rounded, Vag Rounded, etc...). Neo Sans didn't seem to fit, and the rounded type faces were even worse.

Here it is with Neo Sans - it's not bad, but just wondering what's out there.

AndrewSipe's picture

How bout Nick Cooke's Chevin... I took your design cues and used the thin version...

zevbiz's picture

I like Asvetic example. The "li" no longer looks so homogeneous.

penn's picture

I agree. While I like both, I think Asvetic's has a touch more personality.

penn

litera's picture

Asvetics font choice is better because of li combination, but sizing and positioning works much better in rosem's example. Maybe Chevin thin is a bit too thin. At least to me. And at least in this colour. If it was in gray it would gain a bit more visual weight.
___________
Robert Koritnik

rlynch's picture

What about Terfens?

Ross

litera's picture

What if you'd only change the bottom of "l" in NeoSans version?
___________
Robert Koritnik

Ratbaggy's picture

liking the subtlety of the V's shape in Terfens

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Paul Ducco
Graphic Design Melbourne

rosem's picture

I also like Chevin—I decided to get the Medium version to present it to the client. You can view it below. I also like Terfens, especially the V's—I'm not to crazy about the bottom of the L or I's though.

penn's picture

Good choice. Chevin was my favorite of the sketches so far. I think I like the bottom of your versions here better. Though have you tried taking the dots on the "i"s out like asvetic did in his? Something about the dotless "i"s feels better to me.

penn

rosem's picture

Good idea... I'll try that out. I did it in the original concept and forgot this round. :)

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