Sleek and clean Sans-serif

Cody's picture

So I am planning to make a simple and clean personal business card with a sleek and clean look to it. I already have the logo and I wanted to see if I could get some advice on a nice professional looking Sans-serif type face that will complement Times New Roman which I used in my logo. This is my personal logo.

Any comments on the logo would also be appreciated, It is easy enough to recreate with any typeface, I just liked the way that Times New Roman looked.

Thank you

scannerlicker's picture

Reduce it to 1 cm and print it.

You'll see what I mean.

Cheers!

Cody's picture

hmm, I suppose it could use a typeface that will reduce down better, although I must say i never intended to print it at 1 cm

Now that I look at it there is an unusual point of conflict between the r and i. I think that I will search for a new font for the words. Though I quite like the way the Times New Roman G wraps around the diamond.

shefusehfusefse's picture

nevermind.

Cody's picture

I have redone my logo with a different look. I tried to make the design simpler and cleaner. And suggestions/ Critique?

Fontzilla's picture

Of these two, I prefer the top one with the name fully justified. I think the empty space left in the bottom version is awkward. I tend to consider how a logo can be combined with other elements on things like business cards and letterhead, and I think the top one has more possibilities. HTH.
--
Nancy Foster
Fontzilla's Alter Ego http://www.fontzilla.org

Cody's picture

Thank you very much for your input Nancy. That is true, the bottom one would probably create an unusual space when added to a card. Do you think the new set is an improvement over the old logo?

Krebstar's picture

Might just be me, but in the first post, the "h" in Goodrich looks like it's floating a bit.

Fontzilla's picture

>> Do you think the new set is an improvement over the old logo?

Yes, I do prefer the new set over the first one. While the effect of the diamond shape going both over and behind the G is cool, it would be lost somewhat when reduced to the size needed for a business card or sent via fax. This is why I always design logos first in just black and white. That way I know it will work on a photocopy or over a fax. With your second set, the lighter blue thin cross hairs could be converted to black for things like fax cover sheets and still work fine.
--
Nancy Foster
Fontzilla's Alter Ego http://www.fontzilla.org

Cody's picture

I never noticed the h floating, perhaps ill have to print it out again and take a closer look at the h.

Yes, I did notice that before I redid it, at smaller sizes the corners of the diamond seemed to get lost and it just looked like a G. That's a good idea, to design it in black and white first. I probably should have done that with this one. In any case I have a long way to go as a designer and a very long way to go as a typographer. :)

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