Easy one; Tate font - what is it?

kcullen80's picture


Anyone know what the Tate Modern/Britain corporate font is? And whether its commercially available? To my untrained eye it looks like a bespoke cut of Vag Rounded Light, but not sure. Feels a bit more elegant than Vag.

Any ideas?

kcullen80's picture

I'll remember that next time Marten. Sorry for wasting your time.

Stephen Coles's picture

As alternatives, consider FF Netto, Tondo, and FF Speak.

Marten Fischer's picture

It's all right, kcullen80! You didn't waste my time. You gave me a chance to both give you the answer to your question and a tip on how to search. If I thought it was a waste of time I wouldn't have answered at all...

Nick Cooke's picture

Another alternate:


Nick Cooke

kcullen80's picture

Really nice choice of fonts Stephen and Nick. Very impressed. Thanks for your hep!

lunettarose's picture

I know this is a bit late, but you're correct, it is Vag Rounded.

That sarky fellow who suggested you "do a search first" was way off - Wolff Olins designed the distinctive Tate logo, but the font was commissioned by Newlyn: http://www.newlyn.com/work/client/tate

As far as I can see, it's not commercially available, but the suggestions you've had are good alternatives. There are also, it seems, various people who have emulated the font itself, though in my opinion it needs some tweaking.
For example: http://fontzone.net/font-details/Tate-Regular/
though in this one the lower case "t" needs to have its tail removed.

I hope that's been a bit helpful!

...and Marten Fischer should take his own advice next time and do a proper search.

defiantone's picture

"I know this is a bit late, but you're correct, it is Vag Rounded."


lunettarose's picture

If you follow the link, you'll see that the company state that they used Vag Rounded and modified it - exactly what the OP said.
So he was exactly right when he said, "To my untrained eye it looks like a bespoke cut of Vag Rounded Light". :) should have made that clearer!!

defiantone's picture

well, i think if i had to pick a substitute it might be FF Zwo Light. not the right "t" but close in other regards.

hrant's picture

Eleanor, if your second link is a font that tries to copy the official Tate font as closely as possible, that would make it unethical, in which case it would be best to remove that link.


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