60's Era Safeway Typeface...

rmfernandez's picture

What typeface is this that Safeway used for signage in the 1960's? I always thought it was a light version of American Typewriter, but that's wrong...

(Referring to the PRODUCE typeface) http://farm4.static.flickr.com/3119/2626336447_de7c12ebc6.jpg

all about seb's picture

First thing that comes to mind is the light weight of FF Zapata, but that is not it.

Also close are:
Archive Antique Extended + distress
58 Rodeo

or any other extended Clarendon-ish typeface.

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