Sleep Testing Services

Tom Cannon's picture

I am doing another logo for a sleep testing company. The icon illustrates a girl asleep and laying against the moon. Her hair is wrapped around the moon to become the blanket when it comes back around. The logo is due Monday (I haven't had much time) so I can't do any major changes such as starting from scratch. Any suggestions would be appreciated.



Also I have included my first idea for a logo. I went with the above idea because I felt the logo below was too abstract and just not very good.

c3007888's picture

The icon is superb! But for some reason I find the the spacing of "Services" irritating in relation to the type "Sleep Testing" which I think is just fine.

dan's picture

Tom I like your idea. Did you try it in small sizes? Does the illustration still read? TE combination in TESTING bothers me. Try crashing the E into the T.

On another note nice dimensional effect on the TC logo.

Tom Cannon's picture

Thanks for the compliments. I have changed the text because the client calls her company STS and this way the small caps bring that out. I worked on kerning in the text. Also below is the logo at 250 pixels. I think it still works well at small sizes.



hrant's picture

Nice stuff.
I like the one with the face more, but I think it has the (serious) problem of being too complex. So maybe your face-less one would be better, except the crescent is too spiky: make it fatter and friendlier.

As for the Trajan, I think it's way too "haughty" for the subject. Try something like Sauna, or Motter Corpus.

hhp

Tom Cannon's picture

I think I will purchase Cronos Semibold Display for the font. What do you think?

hrant's picture

That sounds like a potentially good choice. But also check out its inspiration, Today Sans.
http://www.myfonts.com/fonts/ef/today-sans/today-b-ef-medium/testdrive.html?s=Sleep+Testing+Services&p=60

hhp

Tom Cannon's picture

Not much difference. Is Cronos a knockoff? Which would you get-they are the same price?

hrant's picture

I would get Today because:
1) Cronos is close enough to it -without giving credit- that I'd prefer rewarding the original. Some aspects of the derivation (like the temporal naming) are nothing short of enraging to me.
2) It's more interesting.
3) In some ways it's better-made (like it has trapping).

On the other hand, Cronos has more variants, including optical scaling. But if you only need one weight that's mostly moot.

hhp

aluminum's picture

Tom...where do you get these great clients?

;o)

Both nice. I actually prefer the more abstract one. I think it works well, and, well, I just prefer abstract ones, I guess.

Tom Cannon's picture

> I actually prefer the more abstract one

It really depends on what she goes for. She is deciding on typeface and which icon to use too. I suspect she will go with the girl. She is the same client as Sleep Testing Solutions, a logo I did awhile back. I think she would dislike the abstract logo more than the other. Thank you for the compliment on the logos. My clients do rock.

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