They're everywhere and then they're nowhere.

Miss Tiffany's picture

When you aren't looking for specific typefaces in use it seems you see them everywhere. But, when you are specifically trying to find examples of them in use they disappear. How bizarre. I'm looking for FF Meta, Bauhaus, Cezanne, Bookman, Univers, and Mrs. Eaves. Any leads? Thanks!

jayyy's picture

Wikipedia has some of Meta's well-known uses listed.

Haven't had much luck with the rest Tiffany!

dezcom's picture

Cezanne is often seen on the wallpaper of Starbucks among others. Anything by Emil Ruder or Wili Kunz should have nothing but Univers.


Miss Tiffany's picture

Yep. I have already gone through the Wiki listing and it seems weak. And for sad reasons we won't mention the Starbucks and Cezanne association.

See this is what I mean. We all know these fonts are used (have been used) quite a lot but we can't think of any. How is that?

dezcom's picture

Any of Ken Hiebert's books are also Univers laden.


lunasoleil's picture

I remember the first time I saw Cezanne - when I was 15 or 16, I saw it all over the web. Now that I'm pushing 24, I feel like it's on every other wedding invitation, lol. I'm guessing that's not the kind of example you're looking for, though. :)

I know I've seen Cezanne in an ad recently, but I can't for the life of me remember what it was. Could have been Savoir Beds, but I've only found the ones using Sudestada, Affair and Olicana. Maybe I'm hallucinating.

guifa's picture

Heavily used on the insert as well:

«El futuro es una línea tan fina que apenas nos damos cuenta de pintarla nosotros mismos». (La Luz Oscura, por Javier Guerrero)

lunasoleil's picture

Berry Bros newspaper ad set in Mrs Eaves (March 2008)

lunasoleil's picture

Marriott ad with text set in Mrs Eaves (July 2008)

Obviously, I'm having a slow day at work :)

mister_eaves's picture

Walk into any big bookstore and you'll see Mrs. Eaves used on LOTS of book jackets. Bring your digicam!

jayyy's picture

The Venetian Hotel uses Mrs Eaves for all of it's body copy - bot for it's logotype however.

zoombody's picture

Travel & Leisure magazine sets its headings in Mrs Eaves, if I recall correctly.

Jonathan Clede's picture

I believe the Antipodes brand of bottled water uses Mrs Eaves. Could be wrong, but it looks like it to me.

Chris Rugen's picture

Mrs Eaves Italic is used on their Penguin Classics covers for the book titles.

dtw's picture

Looks like Motorola are still using Univers for most of their branding.

Ever since I chose to block pop-ups, my toaster's stopped working.

Bald Condensed's picture

Radiohead used Mrs. Eaves on Hail To The Thief ads – I don't know if it's on the album itself.

dezcom's picture

Yves, where can I get a copy of that! That is my kind of copy writing :-)


Nick Job's picture

BP use Univers.

Nick Job's picture

FedEx use Univers.

Nick Job's picture

Deutsche Bank use Univers.

eriks's picture

I have the same problem Tiffany has: I can never remember who uses FF Meta, and I have very few examples. I suppose my laziness wins over my vanity. And Meta these days is everywhere, not quite like Arial, but certainly in the mainstream, so I don't take photographs anymore.

A few car brands use Meta: SEAT in Spain and Infinity in the US. Dodge has very fat Meta headlines in their campaigns in the US. Canon uses it for some products and campaigns, as does Bayer. MetaDesign San Francisco uses it (MetaDesign Berlin now uses FF Fago). The FontBook is set in FF Meta. The German Employment Agency (Arbeitsamt) used to but changed it for Daimler-Benz Corporate S after the last elections. You can still see quite few large letters above their buildings in Meta.

Audi uses Univers, albeit a custom version (by Lucas de Groot at MetaDesign, 1996). So does Messe Frankfurt (by Erik Spiekermann and Erik van Blokland, 2006). Sorry – too late to check urls.

SanderB's picture

In the Netherlands FF Meta is spread widely; company logos, payoffs, posters and the typeface Meta can be found on many levels of visual communication. In a post I've gathered photos with the usage of FF Meta,

Florian Hardwig's picture

Nice collection, Sander! Thanks for sharing.

paul d hunt's picture

yes, Mrs Eaves is all over the Hail to the Theif album artwork.

for Cezanne, just go into any coffee shop or book store and you'll see it everywhere. The Secret has it all over the book.

Sye's picture

i feel your pain tiff!

Syndicate content Syndicate content