Unused logos - what do you do with them?

wilsonws309's picture

A quick poll, what does everyone do with their unused logos? Some say they use them for 'spare parts', others for inspiration, others say they it's cheating to use them again.

wilsonws309's picture

And others think it's wrong to discuss them... my apologies in advance :)

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Ratbaggy's picture

Nice spam?

Paul Ducco
Graphic Design

wilsonws309's picture

Sorry, not trying to spam. Should have left off my signature before.

jayyy's picture

Well whatever anyones opinion about 'recycling' old logos - selling them is just wrong. And even more so if you buy them! What a farce.

clashmore's picture

How so, jayyy?

Ricky.Sam's picture

yeah; it is wrong. completley wrong.

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clashmore's picture


aluminum's picture

"Sorry, not trying to spam."

But you are.

Radiculous's picture

Recycling is the way, but not reselling :) I'd usually just incorporate them into new designs as fru fru.. on the background etc. :D sometimes if i really like the logo I include it on my portfolio :)

jayyy's picture


When working in identity development the standards we should aspire to is a tailor-made design solution in response to a clients' communication problem. This recycling of logos is a reverse engineered idea where the designer (or client) browses unused concepts and logos and picks one based purely on aesthetics.

THAT is more like browsing in a Goodwill store for an identity than design.

Design is a process between client and designer and choosing a 'brand' from hacked old and unused logos is a farce and, I believe, unethical.

If a designer is lucky enough to be able to find an unused concept that BEST FITS a new project, well good for them. But selling them - please.

eeht's picture

I think that it may be silly to buy a random unused brand rather than work one-on-one with a designer to come up with the best possible representation of their company, I don't see any way that it is unethical.

Ridiculously dumb, maybe. But if someone wants to sell and someone wants to buy, then win-win for them, I suppose.

I personally use my 'unused' logos in personal portfolios, or just keep them for possible inspiration later on.

jayyy's picture

Unethical was a bad choice of word. But I feel that certain relationship is founded between a client a a designer during the design process and the by products of that should not be sold.

Each to their own. It just ain't for me.

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