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What typeface is used on the cover (and inside) of "How to Think Like a Great Graphic Designer" by Debbie Millman?
I think Tim means Mercury from H&FJ (Hoefler & Frere-Jones).
In 2004, the Hoefler Type Foundry (HTF) was renamed to Hoefler & Frere-Jones (H&FJ).
Thanks Florian. I assumed that Tim knows what he’s talking about. Just wanted to add a link.