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Yesterday, I went to my local supermarket to pick up more Instant Quaker Oatmeal for my mother-in-law. (The only thing she eats anymore, god bless her, at 92.)
At first I couldn't find her beloved Peaches & Cream - and then I did, looking like a box of elbow macaroni.
I was wondering what you thought about this. It isn't a "design" question - I felt it more appropriate in general discussion, as hopefully, none of us designed this.
The one on the left was the package they have been using for years, nicely balanced, well thought out - fun with type...
the one on the right is there new and improved - or as they say, "New Look, Same Great Taste."
I don't want to influence you - but am I the only one that thinks they hired a kid out of school who had to prove he was worth the salary they were giving him?
I'd love to hear your opinions. Honest.
P.S. I know that Quaker Oats was having some problems and the US government made them change some of the claims on their packaging. That might have been the excuse for a new design, but I would have liked to see a design first.