Serif typeface for a movie promo.

Cannon13's picture

The typeface in question is the main font (the title and other subtitles)
on this trailer page for The Curious Case of Benjamin Button:

http://www.apple.com/trailers/paramount/thecuriouscaseofbenjaminbutton/

Thanks in advance!

barthak's picture

Looks custom/amateurish, although it does look familiar.

But only thing close I could find is Gargoyle Light, it has a similar feel, somewhat...

Perhaps based on similar samples??

beejay's picture

Tim Girvin, in his blog, explains the development of the Benjamin Button mark.

http://blog.girvin.com/?p=2009

Jan's picture

BENJAMIN BUTTON is Trajan (what else).

Jan's picture

The rest is Minion.

beejay's picture

ah, the titling on that page has changed, which explains barthak's original comments. :)

here's what used to be there

barthak's picture

Must have been changed again, because now "BENJAMIN BUTTON" is set in LTC Kennerley.

Edward Long's picture

Hey, just joined Typophile to try and answer this question. I have seen a lot of answers on the web to which font is used in the Benjamin Button promo material but don't think it is solved in any of them. Not sure if this is because the typeface keeps getting changed over time or what ...

Attached is the font I'm interested in. Definitely not Minion. Kennerley looks close but has 3 terminals on the upper case W, whereas the BB font has 4. Also Kennerley italic has circular dots on the i and j, whereas this one has diamonds. The leading swashes on the v and w (italic) also don't match.

Thanks in advance if anyone can identify it!

Ed

Edward Long's picture

Sorry, couldn't attach the image.

Hosted here

akira1975's picture

Edward, it’s Goudy Old Style.

Jan's picture

Hi Edward,

that’s Goudy Old Style Italic.

Edward Long's picture

So it is. How embarrassing, I had it on the computer all the time. Guess I never really looked at the italic before though, it's always been the roman lower case g that shouted Goudy to me ...

Thank you!

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