Use less toledo

jschroc's picture

I am working on a logo (and possibly a mark) for a design workshop, and we're calling the project Use less Toledo, but we are trying to play on the word useless. I was just wondering what you all would have to say.

Thanks for the feedback!

aluminum's picture

Not sure playing off the word 'useless' is a good idea.

jschroc's picture

Its because of the stereotype of Toledo, the project is showing Toledo how to be "green"

aluminum's picture

I understand the green part. I'm saying 'useless' is a rather dangerous word to be playing off of. If Toledo is worthless, why bother greening it?

TDF's picture

Shouldn't it read "Use less, Toledo"?

Unified's picture

agree. even if you use in that sense TDF it's still a bit odd.

nvhladek's picture

The concept is broken. Ergo, any logo inspired by it is useless. Nice attempt at cleverness, but overall the word "useless" has too much negative attached to it to be useful.

Nick Hladek

typerror's picture

Just a thought, if you are hell bent on this phrasing:

Could you not set USE and TOLEDO in caps and the "less" in lower case, possibly italicized. And just maybe drop the baseline of the less to give it a bit of separation from the rest. Not much, just a tad.


Lex Kominek's picture

I like the "useless" connotations. If you saw a sign that said "Useless " you would probably stop and look. I saw a similar campaign around my city last year called "FLICK OFF" (the LI combination was kerned just a little too tightly) and it made you do a double take.

That being said, the 'ul' mark you've come up with doesn't work. I would like to see a mark that really says "use less" of whatever you're trying to get Toledo to use less of. That way the initial shock of having your city called "useless" is immediately replaced by the notion of using less.

- Lex

mlassiter's picture

i like the "use less toledo" name... perhaps a color change (like for the word "less") would make it a tad more clear. or maybe the 3 words stacked on top of each other...
either way, i think since it is for a design workshop, it wont be too hard for the target audience to figure out.

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